STAK
An interactive web experience for customizing and purchasing modular STAK lamps.
An interactive web experience for customizing and purchasing modular STAK lamps.
Year
2024
Scope
Web Design and Development
Client
STAK
Duration
6 weeks
STAK Website
STAK is a modular, product-focused website designed to visually and interactively reflect the stackable nature of the STAK lamp system. Built around a clean, geometric layout, the experience emphasizes structure, flexibility, and clarity, allowing users to explore how the lamp can be configured and customized. Subtle interactions and a restrained, minimal aesthetic guide the user through the product, highlighting its form, function, and adaptability without overwhelming the experience.
STAK Website
STAK is a modular, product-focused website designed to visually and interactively reflect the stackable nature of the STAK lamp system. Built around a clean, geometric layout, the experience emphasizes structure, flexibility, and clarity, allowing users to explore how the lamp can be configured and customized. Subtle interactions and a restrained, minimal aesthetic guide the user through the product, highlighting its form, function, and adaptability without overwhelming the experience.
The Problem
The Problem
The challenge was to create a website that clearly communicates the flexibility and modular nature of the STAK lamp system. Because the product can be arranged in multiple ways, users need to quickly understand how it works and visualize configurations before purchasing. The site also needed to function as a clean and intuitive shopping experience.
The challenge was to create a website that clearly communicates the flexibility and modular nature of the STAK lamp system. Because the product can be arranged in multiple ways, users need to quickly understand how it works and visualize configurations before purchasing. The site also needed to function as a clean and intuitive shopping experience.
Design Direction
Design Direction
The core concept was to mirror the physical behavior of the product through the layout itself. I developed a stacked section system where content layers build vertically, reflecting how the lamps are physically assembled. This creates a direct relationship between the product and the interface, reinforcing the brand concept through structure.
The core concept was to mirror the physical behavior of the product through the layout itself. I developed a stacked section system where content layers build vertically, reflecting how the lamps are physically assembled. This creates a direct relationship between the product and the interface, reinforcing the brand concept through structure.
Information Architecture
Information Architecture
The homepage is structured to guide users from understanding to interaction to purchase. It begins with a visual introduction, followed by an interactive module that allows users to explore different lamp configurations. Supporting content such as a short video and an About section provides context and builds trust.
The navigation is simplified to reduce friction, and key actions are always visible to support quick decision-making.
The homepage is structured to guide users from understanding to interaction to purchase. It begins with a visual introduction, followed by an interactive module that allows users to explore different lamp configurations. Supporting content such as a short video and an About section provides context and builds trust.
The navigation is simplified to reduce friction, and key actions are always visible to support quick decision-making.
Key Factors
Key Factors
Interactive Configuration Tool
Users can visualize how different lamp modules stack together, helping them understand the product before purchasing.
Video Integration
A short video demonstrates the product in use, adding clarity and engagement.
Bundle-Based Shopping System
Products are presented in card formats with clear details, making it easy to compare options and purchase.
Style Guide
Final Design
Final Design
The website was designed responsively across desktop, tablet, and mobile. Each layout was intentionally adapted rather than simply scaled, ensuring usability and clarity on all screen sizes.
The final coded site maintains consistency in visual hierarchy and interaction across devices, providing a seamless experience from large screens to handheld devices.
The website was designed responsively across desktop, tablet, and mobile. Each layout was intentionally adapted rather than simply scaled, ensuring usability and clarity on all screen sizes.
The final coded site maintains consistency in visual hierarchy and interaction across devices, providing a seamless experience from large screens to handheld devices.
Outcome
Outcome
This project demonstrates my ability to translate a physical product concept into a digital experience. By aligning layout, interaction, and visual design with the product’s core idea, the final result creates a cohesive and intuitive user experience.
It also highlights my ability to move from concept to fully developed product, combining design and front-end development into a complete solution.
This project demonstrates my ability to translate a physical product concept into a digital experience. By aligning layout, interaction, and visual design with the product’s core idea, the final result creates a cohesive and intuitive user experience.
It also highlights my ability to move from concept to fully developed product, combining design and front-end development into a complete solution.